So far I'm about 70 pages into it. The writing is conversational and easy to read (perfect for my daily bus commute). I could do with a little less talk about sports, but I see how it fits in with his story. Abboud designs mens suits, which I know absolutely nothing about, so it's a good learning experience for me. I like all the behind the scenes info, like the crazy early development schedule for S/S and F/W lines.